![]() Moviegoers shouldn’t really expect Hollywood studios to suddenly abandon their timeworn practice of falling back on the familiar. It also should be noted that the father of the atomic bomb got a nice spark from the “Barbenheimer" social-media phenomenon that inexplicably drove many moviegoers to pair the weighty, three-hour biopic with a “Barbie" viewing when both movies opened on the same weekend in July. Oppenheimer had a fair amount of brand recognition ahead of his box-office debut. This year’s billion-dollar hits don’t really fit the standard definition of new intellectual property the 64-year-old Barbie line is one of the most popular toy brands in history, while the Mario character has anchored many of the videogame industry’s bestselling titles since his first appearance in 1981. Repeating those recent success stories will prove tricky, though. The first two have crossed the $1 billion mark globally, while “Oppenheimer" got close, ending this past weekend at $949 million following a rerelease of the movie to IMAX screens. Movie" and “Oppenheimer" are the three highest-grossing movies of the year so far globally, and none are sequels or based on an established movie franchise. But this year also has shown that moviegoers are willing to turn out in droves-especially for something new. That seems to be a problematic trend for an industry still trying to find its footing following the pandemic this year’s domestic box office to date is still tracking about 18% below 2019’s levels for the same period. Discovery this year under its DC superhero franchise have all flopped, with their global box-office totals barely covering their reported production budgets. And three movies released by Warner Bros. Paramount’s latest “Mission Impossible" sequel, released in July, has generated the worst global box office in that franchise’s history, once adjusted for inflation. With the exception of during the pandemic-shuttered year of 2020, Disney has released at least three Marvel movies a year since 2016, with the combined box office of those movies averaging 17% of each year’s total domestic box office, according to data from industry-tracking site The Numbers.īut Marvel is hardly the only established, once-bankable movie property looking tapped out. Marvel’s problems are the movie industry’s problems. ![]() The nine other Marvel movies that have opened since the pandemic closed movie theaters in 2020 have averaged a domestic opening weekend of about $136 million, according to data from Box Office Mojo. ![]() “The Marvels" grossed a mere $47 million for its domestic box-office debut-a record low for the franchise and a major disappointment even against other recent Marvel movies that have been showing signs of strain. But this past weekend provided the latest sign that the lucrative stable of superheroes is in need of some rescuing. Disney’s Marvel Cinematic Universe has been the most successful movie franchise in history, grossing nearly $30 billion globally over 33 films to date. ![]()
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